Search Engine Optimization For Great Search Engine Placement

SEO or Search Engine Optimization is a general term that describes webpage elements and activities to achieve the highest rankings in a search results as possible. The best way to drive highly relevant traffic to your website is by getting found on search engines like Google, Yahoo, and MSN. If you don’t already know Search Engine Optimization or (SEO),  it’s when you create your web pages in a way that search engines like. As a business owner or manager, your time is very valuable so you want your web site to have the best chance to reaching a Top #1 position.

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There are plenty of tasks you’re expected to conquer on a daily basis, and mastering the game of SEO isn’t necessarily one of them. Learning SEO is the same as learning the craft you currently master. It takes effort, patience, and practice. And to do it effectively to the point where you see the results your business requires, it takes a significant amount of time.

1. Determine your target keywords and keyword phrases

The first step to SEO is to determine which keywords and keyword phrases people are likely to type into a search engine when searching for products and services like yours. You probably already have an idea of which keywords and phrases you want to pursue. You can only target keywords that satisfy few very important criteria. The keywords or search phrases should have high search volume. If only few people search for this keyword then you will get only few visitors. The keywords should also have low competition.

2. Enter a relevant page title

Once you have determined which keywords and phrases people are typing into search engines to find products and services like yours, you’ll want to include those keywords in your page title. You can do this by clicking on ‘Settings’ and then click on the ‘Search Engine’ tab. From there you can enter your page title into the field labeled ‘Title’.

3. Meta Keywords and Description

Under the description field you’ll want to type a natural language description of your website this information will show up just below your page title in search engine results so be sure to type something that makes sense. Find a niche that is not too saturated. Use approval AdWords keyword tool ( which is also free to help you evaluate your target audience and what your keywords will be.

4. Content

Now that you’ve given your web page a title and description which include your keywords and phrases on the actual page. Once again the key here is to write text that includes your keywords and phrases in a natural way. You will get what you put into it. If you copied PLR or duplicate content Google will know about it. I’m not saying that you cannot earn income with duplicate content, but it will be harder. You may be saving time on not having to write the content, but you will spend more time building up your page rank.

5. Backlinks

Backlinks are links that come from other websites to your website. Getting good backlinks is the most important and most difficult part of search engine optimization. Use professional link building techniques in order to get the desired results to your site involving article submission, blogs postings, comments postings, social media submission and so on.

One of the most remarkable benefits of using these types of techniques is that they would offer you plenteous benefits on the dot involving perfectly affordable promotion, increased website awareness, higher sales volume, competitive edge, and long term corporate identity development. Search engines know you can fill your site with keywords and phrases you want to get found for but other websites linking to yours will say what your site is truly about.

8 Steps to A Successful Search Engine Optimization (SEO) Strategy

Identification of Target Group & Demographics Locations

The initial step is the identification of your target group – who is the recipient of your message? The end user, or perhaps resellers? How is your target group expected to use the search engines? An experienced Internet user will search the Internet differently than a less experienced user. Once the target group is identified, we can decide in which market/country this group is most effectively targeted using SEO. The language on your website must be the language of the market in question.

Keyword Research

Extensive research into choosing your target keyword list is essential to every search engine marketing campaign. Choosing the right keywords is the most important aspect of successful search engine optimization. Not only do you want to see your site get to the top, you need that high ranking to be on keywords that people are going to actually search for and who are interested in what your web site has to offer.

Search Engine Compatibility

A web site architecture that is search engine friendly will improve both the search engine rankings and site traffic. Rank Visibility’s search engine compatibility review results in a list of recommendations that are powerful and yet simple to implement. Depending on the complexity of a web site, a search engine compatibility Review may be required before we can accurately provide a quotation for the full search engine optimisation of your site.

Internal Link Structure Building

Internal link structure is another important factor for good search engine rankings, Search engines like the internal structure to be theme based to determine the relevancy of a site. By having a good navigation structure you will not only make it easier for the search engines to browse your website but, you will also make it easier for human visitors, too. A good internal link structure also helps share the Google Page Rank value equally among all the sub pages, meaning more of your pages appear in the search query results.

Manual Search Engine Submission

Optimized pages are hand-submitted to the search engines and directories with detailed attention to unique submission guidelines. Some search engines levy a submission or inclusion fee, which is in-addition to our optimization fees.

Pay Per Click Campaign Management

Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

Google and Overture Pay Per Click programs are the most sought after for Internet marketers for their sheer reach and excellent ROI.

Link Popularity Building

Link Popularity is one of the most important features of any search engine optimization process and it is the “Off-Page” Optimization of your website. We search the internet for relevant high ranking category websites and get you linked within them. Our Link popularity building services helps increase Google Page Rank and Improve Search Engine Ranking.

Continuous Website Ranking Management

Unfortunately, even if you have a top placement now on search engines there is no guarantee it will be there tomorrow. Promotion on Search Engines and their ranking criteria constantly change. One year they are on top of the world and next year they are bought out or shutdown. The field itself is an ever changing world. Our strategies involve planning for search events so that your business sales improve and stay up ongoing over extended periods of time.

How an SEO Company Implements Search Engine Optimization

Many of you would wonder how an SEO Company can place your site on the upper ranks of search engines to drive traffic to your page. There are plenty of resources online to help you achieve the same on your own, but their expertise enable to do so easily that shows results in the shortest possible time.

It all boils down to their understanding of how the Internet works and how Search Engine Optimization targets the functions of search engines to look for information online. Here’s a brief look on how these SEO Companies manage your implementation.

Step 1: Research

Not all concepts of SEO work with all types of websites; especially the content and information found on your page. They start off the implementation with researching — finding the right Internet Marketing strategies and keywords that best defines your goals. In most cases, they already have all the necessary strategies in place; so the only thing left is to find the most effective keywords to best bring up your page during look-up.

Step 2: Implementation

The implementation of SEO by an expert SEO Company is taken by different professional who are well-versed in a particular field. Writers provide quality content that will be used by link builders to post links from, as well as propagate the rest of your links to Web directories, social bookmarking and networking sites, forum postings, and so on. Web developers also stand at the ready to convert your site’s overall layout to fit well with Internet Marketing strategies to boost your online popularity.

Keep in mind, however, that there are no differences in doing it on your own and let an expert company take care of it for you, except for the fact that they have the manpower and tools already in place to guarantee results in the shortest possible time.

Step 3: Monitoring

One of the most important SEO Services is to continuously monitoring your website’s improvement during the course of the implementation of Search Engine Optimization. Experts will note down the difference in traffic, rankings, and of course, your placement in search engines to see if their strategies are doing its job to give you quality results. They will also come up with a comprehensive report to highlight these facts to give you an idea on your site’s productivity to fit with your online goals.

Search Engine Optimization For Professional Service Firms

Professional service firms have the same need for SEO search engine optimization as does any other business, because professionals such as physicians, attorneys and accountants have as much competition in their field of excellence as do any others using the internet to promote their services.

It is therefore essential that each page on their website is focused as much as possible on a specific keyword, and that each web page is optimized both online and offline for its own keyword (a keyword can refer to a single word or a phrase.) The objective of SEO search engine optimization is to persuade search engine algorithms that your page is highly relevant to the search term being used.

‘Page’ is stressed, because most search engines list pages and not entire websites and that page can be your Home Page or any other page on your website. We shall refer to Google from herein because that search engine takes about 80% of the total online search traffic, and if you are not listed on the first two pages of Google then forget it.

Here is a brief synopsis of how you can improve your search engine listing by using an intelligently crafted SEO strategy involving both on-page and off-page search engine optimization techniques. It should be stressed that these are ‘SEO essentials’, and there are more advanced techniques that can be used to give you the jump on your competition but which are too focused and specialized to be included here.

Here are the major SEO techniques that you can use on each of your web pages.

Sections of your Web Page

You have two important sections within the HTML source code of each page on your site: The ‘Head’ section and the ‘Body’ section. The content of the ‘Head’ section is not seen by the public, only by search engine spiders that use it to determine the relevance of your page to the search term used by the Google user.

Google doesn’t care too much about your intended page focus – its algorithms will determine the relevance itself, and your job is to persuade these algorithms that your page is worth offering to those searching for information. Spiders do not look at your page and assess it for the keyword you are using on it, but index it in relation to its relevance to the search terms and keywords used by the searcher.

Here is a run-down on the basic type of SEO optimization that everybody should have on every single page on their website, but that an amazingly large number do not.

Meta Tags

The Meta tags appear in the ‘Head’ section of your page HTML, before the ‘Body’ section. The important Meta tags in the HTML of your page are the Title tags and the Description tags. Keep in mind that nothing in these Meta tags are seen by anybody visiting your website, but they are very important aspects of your SEO.

The Title Tag should contain your keyword and is what will be seen at the top of your Google listing. The Description Tag will be used partially or in its entirety in the listed description of your page. No other tags have much effect, although the Keyword tag might be used by the minor search engines.

Heading Tags

The ‘Heading’ tags, seen as H1, H2 etc, should be used for the page and paragraph headings on your web page. Use H1 tags for the visible page title: you won’t go wrong if that is exactly the same as the title in the Title tag. Google’s algorithm will give a keyword added importance in determine the relevance of your page if it is within H tags, and even more if it is in Bold text and Italics. Underlining also adds to the perceived relevance.

Graphics ‘Alt’ Attribute

You should use the ‘Alt’ attribute in the image HTML of each of your graphics. That tells the viewer the content of the graphic if doesn’t resolve on their website, and is also rewarded by Google in its assessment of your page relevance.

Thus: IMG height=94 alt=”Your Page Title image1″ hspace=0 src=”http://…
You can use your page title is not too long, or a relevant keyword for the page.

Keyword Use

Forget all this stuff about using a keyword density (KD) of up to 3%. Google uses its LSI (latent semantic indexing) algorithm to determine the relevance of your page, which means using text that is semantically related to your keywords and the focus of the page. Repetition of keywords will no longer work, and will actually be punished with a low listing. Imagine an 800 word article with 24 mentions of the keyword…

Good natural writing, with around 0.6% – 1% KD will be better than endless keyword repetition, particularly if you are using a lot of semantically related text to explain the meaning of your page. Descriptive writing is better than keywords, although be careful to use synonyms that are true synonyms and not ambiguous. Thus, what are ‘locks’? Your page content should make it clear to Google’s LSI algorithm to which type of locks you are referring.

Search Engine Optimization Versus Public Relations Strategies

While Public Relations Management as a discipline has been around for a while now, the recent trends in Search Engine Optimization and the evident overlap between these two disciplines has given rise to a turf war that show no sign of ending anytime soon. While professionals belonging to both these disciplines focus on defending their roles to a great extent, a significant mistake that everybody is making at this point is, not taking the initiative to actually understand what optimization means and how it is relevant to PR management.

Core Functions

Optimization initiatives on search engines aim to ensure that the website of any business receives a good ranking as results for relevant search terms. Consequently, the primary objective of public relations management is to ensure that the brand has a positive reputation among its target audience and stakeholders.

Where do these Functions Overlap?

When described in simple terms, the two disciplines seem so very different. Yet, the main reason behind the friction between these two functions is that they tend to make use of very similar strategies to achieve their own respective core objectives.

One of the easiest and most effective ways to enhance your website’s ranking is to have other websites link back to your own pages. If your links appear on authoritative and well reputed websites, especially on respected media sites such as the New York Times, BBC etc., it s deemed to be of great value and an interesting way to convince these brands to talk about your company in their content.

Evidently, there is a conflict on this exact point, where the PR teams of a business believe that maintaining relationships with the media is meant to be their job. At the same time, optimization experts also need to innovate and find ways to engage with internet based media in order to achieve those back-links and mentions on the World Wide Web.

In addition to interacting with high-profile media, Optimization experts are also working with a number of other reputed websites which may or may not belong to media to achieve more back-links on the internet. More often than not, PR teams tend to disapprove the content of the articles of the type of websites that optimization experts chose to associate with.

The Complexities of Social Media Integration

When social media platforms such as blogs and other networking websites come into play, there is an added opportunity for content and search engine experts to post a lot of keyword-rich content to attract further attention. At the same time, PR teams will want to make use of the same space to publish news announcements and other leadership related articles. There is a clear difference of opinion and objective between these two functions which tends to convert into a violent disagreement on the ownership of these social media platforms.

The practical thing to do is for businesses to draw lines between each department and design specific jurisdictions even on the internet space. For example, it would make more sense for the optimization projects to be executed on social channels such as Facebook and Twitter, since they also benefit the rankings and the PR could take over aspects which help in effectively managing the reputation of the business on the internet. Whether or not a solution is arrived at with respect to these two disciplines, they both remain to play significant roles in the growth of the business in the long run.