Keyword Research Analysis Tips

Keywords play the most important role when it comes to website optimization. Search engines search for keywords or key phrases only in the web site when they search for the information for the net surfers. As search Engines need just the most informative and useful sites for their visitors, they prefer the sites containing content with the highest priority of the keywords being searched.

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Expert Keyword Research is the cornerstone to a successful SEO. Many new website owners have a myth that Keyword Research and Analysis is a very simple task which can be performed with the help of free Keyword Research and Generator tools like Overture, Wordtracker, GoogleAdwords etc.

But in reality these tools can only give an approximate idea of what keywords can be searched relevant to a website like yours. But the actual keyword analysis can only be done by the person who has done analysis of the site keeping in mind the user’s perspective and potential customers. Research Tools or a layman can just land up to basic research. Expert Keyword Research exposes so much more.

Find here 5 effective Keyword Research Analysis Tips for website optimization:

Use multiple – word phrases

In spite of using more generic words try to use synonyms or “long tail” keywords. Research has shown that multi word phrases are capable of bringing more traffic to your site rather than highly competitive main keyword phrases. As long tail keywords plays a role of unique keyword for the site which increases the chance of bringing the site to the top. Less generic keywords or key phrases can bring a good amount of traffic to the site initially.

Research keywords specifically for each page

Stuffing of surplus targeted keywords in the Meta tags and using the same Meta tag in every page of the site is a complete waste. Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It would be more effective according to the best SEO practices as it gives each site page a chance for higher ranking on its own.

Country specific Keyword Research

Do not forget keyword search terms can be country specific. For different countries there are different keywords terms you must research and then reference that country’s search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings. Referencing the country specific search engine can yield to a good amount of local traffic to your site.

Ongoing Keyword Research

Keyword Research and Analysis is not a home work of one day. It needs continuous efforts to be done upon to survive. Consistent modifications according to the emerging market changes are needed. Ongoing keyword research and modifications are the must for best SEO practices. All the search engine optimization process goes around the website overall impact and usefulness and obviously the content and the keywords that are going to be used for the optimization process decide the fortune. Therefore keyword research needs expertise and should be done under the supervision of experts.

Role of Website Keywords Analysis and How to Go For It

All the searches on the search engines are based on the keywords (words which a user type when you look for any service or information). Search engines algorithm matches those keywords with the stored information and provides the results when you type any keyword in the search box.

Now here keywords analysis is very much important, You must be thinking Why. If you have a website and nobody is visiting your site through search engines, it’s worthless because users depend on the search engines to find relevant information or services.

Now it’s mandatory for you to have such keywords within your site content which users look for to find that particular services or products. Example – If you running a car amplifiers product web site then you must have car amplifiers related keywords within content which exactly users search for to buy car amplifiers.

Keywords should match your products or services because if you have not right keywords on your services or product page user leave the website. Example – If you are selling brand new Mercedes Car on your website then you must have “brand new Mercedes car ” keyword on your website not “used Mercedes car” because this keyword might give you visitors but not sales.

How to find right keywords for your client website?

There are lots of effective ways to know about right keywords for your website, here are the list:

Brainstorming: It’s initial phase of keywords analysis because here you have to think about what are the exact keywords which match with your website services or products. Think like a customer who looks for such services and products and make a list of keywords, discuss with your friends, colleagues and industries people. When you collected all the raw information make a list of such keywords.

Client Discussion: I hope you agree with me that your client knows more than you about customer behavior. It is better you discuss with your client to know about the users who exactly look for their services or products. During the client discussion you get the clear picture of the products and services client exactly offers and the user behavior based on the product line.

Competitors Website Analysis: After completing above phase you have collected a raw list of keywords, above two phases exactly give you the understanding of your service verticals on which you have to find out the right keywords. By searching on search engines and by asking your client you get to know who your client’s competitors are. Now it’s time to review your competitor websites i.e. what kind of keywords they have targeted on their websites to provide or sell such services or products because they are already in top and getting good business through the search engines. By reviewing their Meta Tags or content you can find out the kind of keywords they included.

Online Site Review websites: There are few quality websites available on the net which provide you insight view of site targeted keywords. You can do some analysis there to find out which keywords exactly give traffic to your competitors. Example – Alexa.com and compete.com are the best sources to get such keywords list.

Evaluating Search Volume in Keyword Analysis For SEO

Keyword analysis has to be one of the most important aspects of SEO. It does not matter how strong your link building is or if your on-page optimization is perfect, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a fraction of the traffic you could be getting.

In finding keywords to target, you are essentially after keywords that have good search volume, comparatively low competition and can monetize well. In this article, I want to take a look at how to develop confidence that a given keyword has a good search volume.

As many reader are probably aware, there are a number of keyword tools on the web that can help give an indication of a keywords volume. These include the Google AdWords keyword tool, word tracker and Google Insights for Search to name a few. The important thing to understand here is that none of these keyword tools provide completely accurate numbers for volume, and yes, that includes the Google tools as wells. Personally, to help improve the chance that a keyword you are targeting has a good volume, I like to check the data from all of these mentioned tools and if a keyword is showing strong volume across all of these tools, this is an indication the volume should be good.

Another habit I adopt in keyword research is to always look at the search volume for an exact match keyword. This should indicate the volume of the keyword typed in exactly as is, rather than as part of a larger keyword phrase (phrase match) or simply a keyword that has your words in it (broad match).

If you are going to invest significant time and/or money in an SEO effort for a keyword, another method to get a better idea of a keywords search volume is to run a quick AdWords campaign. This is where you will bid in AdWords on the keyword you are interested in so that your ad is displayed in the search results for the keyword. The campaign should bid on an exact match of the keyword you are looking at to help give an impression of the exact match search volume. After running an AdWords campaign, you will see an estimate of the impressions given to your ad. If you set up your campaign correctly, these impressions can be used to give a good estimate of a keywords search volume.

You do not have to have a site set up for this but can simply run a campaign that links to another site. Make sure you request that impressions are served as soon as possible (rather than spaced through the day according to budget) and that you bid enough that your ad is always shown. Additionally use the search network only. AdWords will then report on the impressions for the keyword, which will give another indication of search volume.

How To Find Out Whether Your Niche Really Has Enough Demand

Keyword analysis research is absolutely crucial to running a successful home-based business. When doing an Internet business, you will need to rely on the keywords people are typing in order to succeed.

The only way to succeed in any business is to find a starving crowd and satisfy their need. Keyword analysis research is the best way to do this on the internet.

For instance, if you want to start a home business about baseball cards, and found that there are very few people searching for that keyword on the Internet. You will then realize that there’s little demand for that. The one that will tell you this is keyword research. Nothing else on the Internet can let you know the demand other than keyword research.

First of all, a good niche is one that has a lot of demand and relatively low to moderate competition. The niche with high demand and no competition is the ideal niche, but these are virtually impossible to find.

However, there may niches out there today that have relatively high demand for them and low competition. These should be your targets.

The only way, of course, to find this out is to do keyword analysis research. So what are the best tools use for this? Wordtracker is certainly one of the best. All you can do is type in the keyword you want to look up, and they will help you to find out the demand and competition for that keyword. Obviously, there are other great sites as well that are great for helping you do your research, and no one in particular is the top dog. You will simply need to experiment with several and find out which one you like best.

No matter which tool you are using, however, make sure that keyword analysis research makes up an important part of your business. This will make or break your online business.

Unlike with other media, there simply is no way to tell how much demand there is for a cerrtina product or service online without doing good keyword research. Unfortunately, most marketers overlook this very crucial step when rolling out a product, and simply assume there is demand there. No matter how much demand there may be or how big a market may be, if you can’t reach them, what’s the use of targeting them? The only way to find this out is via keyword analysis research.

Choosing Search Words That Get Results

When building the copy for a web site, choosing the right keywords can increase site traffic and increase customer or visitor participation. Choosing keywords that get a lot of hits, however, is not as effective as choosing keywords that garner a lot of customers or participants. To do this, keyword analysis is needed to make sure that you “fish smarter.”

There is an old adage that fishing is called “fishing” and not “catching” because you have to actually pursue and trick the fish into taking your bait. The same principle applies to coming up with keywords. Getting people to accidentally “hit” your web site is easy, getting them to actually stay there and purchase something, request information or join is another matter all together. That is why keyword analysis is so critical to small business success online.

For instance, if a company sells autographed footballs, they can use the keyword football and anyone searching the word football on the web will likely see their web site. That does not, however, translate into sales of autographed footballs. Many fans of football may search to find football scores, schedules or even other memorabilia like jerseys. So how does this company lessen the propensity of those not interested in making a purchase to visit their site and leave and increase the likelihood that a visitor of the web site will actually purchase an autographed football?

The best method to figure out how to narrow your visitors to likely purchasers is to use keyword analysis. There is no way to eliminate those who type football in the search engines; they will always be led to your site or at least see it as a result of their search. The trick is to use words that allow those searching for your product to see your site after a search.

Keyword analysis looks at common and uncommon words related to a product, organization or service and helps determine which words will likely garner participants versus observers (those who just look and do not buy.) This type of analysis identifies which words will likely be the words used by someone looking specifically for a product or service. It also allows a web site owner to include many of those words into their descriptions of a product, service or company and increase the likelihood of effective hits.